Our market data shows that our customers really enjoy playing fun and innovative casino games, so adding premium content like Greentube’s will continue to help Betway thrive in [Ontario]. Greentube, the interactive division of the renowned European game supplier Novomatic, has entered a partnership agreement with Betway, which will secure players across the province to gain access to some of the company’s most popular titles.
Greentube received the necessary approval from the Alcohol and Gaming Commission of Ontario (AGCO) in 2022 and has been working tirelessly to improve its presence in the most populous Canadian province.
To start, the company rolled out several games designed specifically for the North American market, such as their Diamond Cash series, which includes titles like Mighty Elephant and Oasis Riches. The latest deal with Betway will help Greentube introduce more games to Ontario online casino players, including some slots that have become synonymous with the company.
Good News for Slots Fans in the Province
According to the PR from Greentube, players will soon have an opportunity to enjoy classic titles, such as Lord of the Ocean, Book of Ra Deluxe, Sizzling Hot Deluxe, and more. These games made their claim to fame at various land-based casinos and continue to be among players’ favorites at online gambling sites. Thus, many casino enthusiasts in Ontario will be happy to hear that they can now access these classics from the comfort of their homes.
Greentube also plans to roll out many contemporary titles, including slots like Book of Ra Deluxe 10 Win Ways, Apollo God of the Sun 10 Win Ways, and Egyptian Underworld. Many of these games draw inspiration from Novomatic classics but bring modern graphics, attractive visual effects, and novel features.
Talking about the partnership, Jordan Wall, Sales & Key Account Manager at Greentube, emphasized the long-standing cooperation the company has had with Betway and shared his excitement about future prospects in the North American market. Betway Ontario Head of Marketing Joachim Bjerg echoed the sentiment:
“_It’s great for the Betway brand and Greentube, a leading provider of classic gaming content, to partner up in Ontario. Our market data shows that our customers really enjoy playing fun and innovative casino games, so adding premium content like Greentube’s will continue to help Betway thrive in the province._”
Continued Growth for the European Studio
Novomatic and Greentube, the company’s interactive division, are among the leading game providers in the online casino industry worldwide, although the studio has its roots in Europe. However, the company with headquarters in Austria has set its sights beyond the Old Continent.
In the United States, Greentube has made consistent progress, first receiving its New Jersey license in 2021, then Michigan, and finally Pennsylvania a few months ago. The company was awarded an Ontario license in 2022.
Slowly but surely, the studio has developed good relationships with key players in these markets, such as Betway and BetMGM, allowing it to expand its presence and put its titles in front of many players’ eyeballs. In the months to come, Greentube will likely continue down the same path, further solidifying its position in Ontario and making its games easily accessible to thousands of eager players in the province.