Mr. Gamble has hired Brian Roth to lead growth across the United States and Canada as it deepens its North American presence. The affiliate platform also brought in Manuel Mora to broaden coverage of sports betting and newer betting formats.
In a press release on 3 July, the company said Roth will oversee affiliate partnerships, market expansion and content strategy. It framed the move as part of an effort to extend its European authority into North America.
Roth brings nearly five years of specialized experience in U.S. sports betting and iGaming affiliate growth. He previously worked at Gambling.com Group as senior director.
The release said he scaled Bookies.com from under $1 million to more than $5 million in annual recurring revenue in 12 months. According to the company, he did that with SEO, paid media, email and content strategy.
Chief executive Richard Dennys said Roth’s record at Bookies.com was the kind of operating experience Mr. Gamble wanted as it scaled into new markets. He said AI was changing how players research, compare and trust operators, and how quickly teams must respond.
Dennys also said the company was building its leadership bench around people who could move quickly while preserving accuracy and player trust. He said Roth gave Mr. Gamble that in North America.
Roth said prediction markets and DFS platforms were reshaping how people engaged with sports and entertainment in real time. He said Mr. Gamble was well placed to guide players through that landscape and become a go-to resource across the U.S. and Canada.
Mora will cover breaking developments across sports betting, casino, DFS and prediction markets. Mr. Gamble said he will also help produce clear breakdowns of bonus requirements and straightforward pros-and-cons comparisons across operators.
Roth said Mora’s ability to translate complex bonus terms and operator offerings into usable content made him a strong addition. He added that as DFS, social casino and prediction markets became more crowded with new entrants, having someone dedicated to cutting through the noise mattered more than ever.
Mr. Gamble describes itself as an iGaming affiliate and community platform offering reviews, guides and bonus comparisons across online casino, sports betting, DFS and prediction market industries. It said it had a Domain Rating of 75 and one of the sector’s largest and most active community forums.
