Sports Interaction was due to launch in Alberta on 23 July after exiting the province ahead of regulation. It was not among the brands that went live on opening day, but Covers reported that the operator’s Alberta-facing site was now live and carrying the Alberta iGaming Corporation’s seal of approval.
The Alberta rollout has been moving quickly. The province opened private online casinos on 13 July, shifting from a single provincially authorised platform, Play Alberta, to multiple regulated sites. Covers said the latest entrants took the market to 24 newly provincially regulated sites, with 22 going live on the day the market opened.
GeoComply said more than 100,000 Albertans signed up with participating platforms right away and that more than 3.2 million geolocation checks were carried out across the province in the first week. Covers also said Alberta has no cap on the number of operators that can launch within its regulatory framework.
To operate legally, Sports Interaction had to go through licensing with Alberta Gaming, Liquor and Cannabis and the Alberta iGaming Corporation. The Government of Alberta’s factsheet says spring 2025 Bill 48 created the iGaming Alberta Act and amended the Gaming, Liquor and Cannabis Act, while also setting up AiGC to oversee market operations and naming AGLC as the regulator.
The same factsheet says January 2026 amendments to the Gaming, Liquor and Cannabis Regulation defined the process for the private market. Those rules allow operators in the registration process to advertise and sign up prospective customers before launch, but not to add funds or take bets until they have completed registration and due diligence with AGLC, signed a commercial agreement with AiGC and been notified of market launch.
The rules also set the minimum age for online betting at 18 and launch Alberta’s centralized self-exclusion platform, which lets Albertans bar themselves from land-based and regulated online gambling in one place. People who self-exclude are not permitted to enter participating iGaming sites or collect prizes.
Sports Interaction’s move also reflects a longer shift in its own history. Sportsline described it as a long-time Canadian brand that launched in 1997 and is one of the oldest real-money online casino brands in the country. It received a licence from the Kahnawake Gaming Commission in the late 1990s and, despite that oversight, remained a grey-market operator for decades because it was not licensed in any province.
That began to change when Entain bought the brand from Avid Gaming for C$300 million in 2022. Sports Interaction later received a licence from the Alcohol and Gaming Commission of Ontario, and Sportsline said the brand’s exit from Alberta before the July launch was part of its path to regulated status in the province.
On the product side, Sportsline said the Alberta version is expected to offer thousands of casino games, including slots, live dealer games, blackjack, roulette, baccarat, crash games and scratchers. The games come from suppliers including Evolution, IGT, Light & Wonder and Playtech.
Sportsline also said bettors can deposit as little as C$10 using debit cards, credit cards and Interac e-Transfer, and that the same minimum could likely apply in Alberta. The outlet said the app is available for iOS and Android in Ontario and that Albertans will probably be able to download it from Google Play and the App Store on launch day.
Alberta’s new market already has some room to grow. Covers said around 50 entities have received licences from AGLC, and that some grey-market operators already taking bets in the province have until 13 October to make the switch. AiGC chief executive Dan Keene said the regulator would continue working with operators to strengthen compliance, develop social responsibility programming and improve player protection tools.
