The bookmaker’s deal covers Ontario and Alberta as Alberta’s regulated iGaming market opens and the season heads toward the Grey Cup in Calgary.
New CasinoCanada research says a block in one province does not follow players nationwide, while offshore sites keep drawing traffic.
Kaizen Gaming’s brand was added as the province opened its regulated online gambling market, after 49 platforms had already been cleared.
About 50 operators were in the mix at launch, as the province moved to a private-operator model with new revenue and player-protection rules.
The rollout sits alongside a new provincial market that approved 50 betting apps and keeps PlayAlberta as the public platform.
The province’s gambling watchdog says it is examining allegations raised by investigative reporting on Soft2bet and affiliated casino sites.
The regulator said high-risk patrons were not properly tracked and suspicious transaction reports were missed.
The province’s new online betting market opens on July 13 with dozens of operators lined up and a revenue split built to send most of the net take to companies.
North American hosting and a bigger legal market are giving soccer’s biggest tournament a stronger wagering pull.
The province’s new online gambling market opens on 13 July, but regulated poker is set to start with Alberta-only player pools.