ToonieBet has signed an exclusive sportsbook partnership with the Ottawa REDBLACKS, adding the Capital club to its Canadian Football League marketing efforts. The deal will put ToonieBet’s logo on all three player jerseys and give the brand visibility through TD Place activations, TV and LED signage and social media integrations.
As covered in July, ToonieBet became the CFL’s official sports betting and online casino partner. The company also said it will be the official sponsor of the Sideline Club, the field-level seating area closest to the action.
Daniel Madmon, ToonieBet Canada’s head, said partnering with an iconic franchise such as the Redblacks marks an exciting milestone as the company continues to expand its footprint in Canada. Matthew Bennett, the Redblacks’ vice-president of corporate partnerships, said the club was thrilled to welcome ToonieBet into the family as a sportsbook partner.
The partnership also includes three pregame street parties on Exhibition Way for Ottawa fans on game days. ToonieBet and RNation will host the events, which are set to include a live DJ, games and giveaways.
The deal is scheduled to debut on Sunday, Aug. 30, when the Redblacks host their home game at TD Place.
