GeoComply logged more than 3.2 million geolocation checks in Alberta during the first week of the province’s regulated iGaming market. More than 100,000 Albertans registered on online gambling platforms in the same period.
According to GeoComply’s week-one snapshot, the market opened on July 13 and the week included the FIFA World Cup semi-finals and final. The busiest stretch came on July 19, when the final between Spain and Argentina produced more than 53,000 checks, while Edmonton and Calgary accounted for most of the activity in the first 72 hours.
The opening week also produced a 99.5% overall pass rate for its operator partners, including during the World Cup spike. The launch was the first live deployment of its browser-based Adaptive Verification system, which adds extra checks only when higher-risk activity is detected.
The figures were presented as an early snapshot, not a definitive reading of Alberta’s whole market. It said it would keep monitoring the province as the regulated iGaming sector matures.
Alberta’s launch sat inside a framework created by Bill 48, the iGaming Alberta Act, which passed in spring 2025 and amended the Gaming, Liquor and Cannabis Act. January 2026 regulatory amendments further defined the rules for a private regulated market and added advertising, social responsibility and temporary transition measures.
The provincial factsheet says the Alberta iGaming Corporation oversees market operations, while Alberta Gaming, Liquor and Cannabis is the regulator. It also says the minimum age to bet online is 18, and operators may advertise to and sign up prospective customers once in the registration process, but they cannot add funds or take bets until they complete registration and due diligence, sign a commercial agreement and receive notice that the market has launched.
The framework also includes a centralized self-exclusion platform that lets Albertans ban themselves from land-based or regulated iGaming platforms in one place. It sets an 80%/20% split of net iGaming revenue, with 2% of gross gaming revenue for First Nations and 1% for social responsibility initiatives, including research, prevention, education and treatment.
