Incentive Games has launched five real-money titles with bet365 in Alberta, putting its games into the hands of players in Canada’s newest regulated gaming province. The lineup includes Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout.
The Alberta rollout is the first time bet365 has partnered with Incentive Games in the province, according to GamblingNews. IGB reported that the launch brought Incentive Studios’ crash and arcade-style portfolio to Alberta and marked the studio’s first launch there.
Ahmed Baker, Incentive Games’ chief commercial officer, called Alberta an important step for the studio and said bet365 had consistently shown a commitment to high-quality player experiences. Rich Graham, bet365’s associate vice-president of gaming, said Incentive Games had become an important partner because of its fresh approach to game development, particularly in emerging verticals.
The launch comes as Alberta’s online casino market opens. GamblingNews described Alberta as Canada’s second and newly launched online casino jurisdiction, while bet365 said on July 13 that it had officially entered the province’s iGaming market after already operating in Ontario.
In its Alberta announcement, bet365 said customers in the province could access its sportsbook and casino offering, including live betting and its Early Payout Offer. The company said the Alberta move also built on the momentum of its recent “Winning is Everything” brand campaign.
