BETER has obtained an Ontario supplier registration from the Alcohol and Gaming Commission of Ontario, allowing the betting-content and data provider to supply esports products to licensed operators in Canada’s largest regulated online gambling market.
The approval marks BETER’s entry into Canada and allows it to work with sportsbooks already approved to serve players in the province. Ontario has run a competitive regulated iGaming and sports-betting market since April 2022, overseen by the AGCO and iGaming Ontario.
BETER plans to offer its proprietary ESportsBattle platform to Ontario operators. The product runs esports competitions around the clock, with more than 35,000 events a month, and is designed around shorter events and continuous betting markets rather than a limited calendar of major professional tournaments.
The company supplies odds, trading services, live data and streaming so partners can integrate the content into their existing sportsbooks. Its esports offering includes competitions in titles such as eFootball, eBasketball and eHockey; the two reports also describe ESportsBattle coverage of CS2 and eTennis. The wider Ontario catalogue includes the Setka Cup table-tennis series and BSKT Cup basketball league.
BETER does not operate a sportsbook itself. Its stated business is supplying fast-betting content and data, with live streams, real-time data and odds for more than 740,000 events a year and up to 50 markets per event. The company says a dedicated integrity team monitors its exclusive content 24 hours a day and works with bodies including IBIA and ESIC, as well as sports federations.
The practical effect for players will depend on which Ontario-licensed sportsbooks adopt the supplier’s products. BETER said its next step is to sign and expand partnerships with local operators.
The registration extends the company’s North American presence. BETER has already received approvals in New Jersey, Colorado, Indiana and Ohio, while iGaming Business reported that it holds 10 approvals across the United States. It had also said it was pursuing approval in Alberta, which it expected to become the second Canadian province to approve its content.
Gal Ehrlich, BETER’s chief executive, called Ontario an important step in building its North American business and part of its global growth strategy. Valeriia Tarchynska, the company’s chief legal officer, said the registration reflected BETER’s commitment to compliance standards as it expands into regulated markets.
