Launching a mobile app adds an important layer of accessibility to our product, increasing our addressable market in Ontario and allowing us to bring esports betting to more customers Rivalry Corporation announced Wednesday that it had launched a mobile app for sports betting and some casino gaming in Ontario.
The Toronto-based sports betting and media company had teased a future launch of the app on March 22, the same day that it launched its online casino platform in the province.
“Mobile betting is a significant addition for our Ontario operations and core audience of Millennial and Gen Z consumers that prefer the flexibility of betting on their phones,” said Rivalry CEO and co-founder Steven Salz.
“Launching a mobile app adds an important layer of accessibility to our product, increasing our addressable market in Ontario and allowing us to bring esports betting to more customers in the region and ultimately grow the category.”
Rivalry launched an eponymously named sportsbook on April 4, 2022. It was one of the original market entrants.
Several Popular Casino Games on Offer
We are engaging a demographic with unique consumption habits and betting preferences. The new Rivalry app offers players the ability to wager on a wide range of traditional sports. According to a product description in the Apple Store, wagers on NBA, NHL, NFL, MLB, and MLS are supported.
In a statement Wednesday, Rivalry said its new app “features the most comprehensive esports betting offering in Ontario” and that the product would include several popular online casino titles, including:
- Call of Duty: Mobile
- Counter-Strike: Global Offensive
- Dota 2
- Free Fire
- League of Legends
- Mobile Legends: Bang Bang
“We are engaging a demographic with unique consumption habits and betting preferences,” Salz said. “This is a generation that expects more from the products, entertainment, and brands they consume, and we’ve customized our online betting experience to match that.
“Our differentiated user experience continues to act as a catalyst for our company, and we’re excited to bring this offering to the palm of our customers’ hands.”
Rivalry Reported Record Revenue, Handle in Q1
The launch of the mobile app comes exactly one week after the company announced a record revenue of $12 million CDN ($8.9 million USD) for Q1 2023. Revenue was up 27% month-over-month ($9.4 million CDN, $7 million USD) and was also up 150% year-over-year ($4.8 million CDN, $3.6 million USD).
Toronto-based Rivalry also reported a record handle of $120.2 million CDN ($89.5 million USD) in Q1 2023. Handle was up 43% from the previous record of $83.9 million CDN ($62.4 million USD) set in Q4 2022 and had nearly tripled from Q1 2022 ($40.2 million CDN, $29.9 million USD).
Rivalry also reported on May 24 that it reached the mark of 1.5 million user registrations at the end of Q1 2023 and that the number of registrations had increased 114% year-over-year.
“[Our] content and brand strategy is setting the industry precedent for betting entertainment, allowing us to acquire customers profitably and engage them through authentic touchpoints without having to consistently deploy additional marketing and promotional spend for growth,” Salz said.
In its statement following the launch of its mobile app, the company said it had seen esports betting grow 15% month-over-month since launching in April 2022. It added that it expects its mobile app will drive player acquisition and engagement.
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