Alberta’s regulated iGaming market generated C$122.1 million in non-adjusted gross gaming revenue in the first three months after its July launch, as wagering reached C$2.89 billion and the number of licensed operators expanded.
The Alberta iGaming Corporation’s first Market Performance Report covered July 13, when the competitive market opened, through Sept. 30. Casino.org reported that revenue rose in every partial or full month of the period, from C$22.2 million in July to C$43.3 million in August and C$56.6 million in September.
The results do not represent the whole provincial iGaming market because operators were onboarded gradually during the reporting period, according to an account of the AiGC report carried by AOL. The market began with 15 licensed operators and had 24 by the end of September.
Casino games supplied 75.6% of September non-adjusted gross gaming revenue, ahead of sports and event betting at 19.5% and live casino at 4.9%. The month recorded 388,585 active player accounts and average revenue of C$146 per active account. Active accounts are not a count of unique players because an individual can hold accounts with more than one operator.
The operator roster has continued to grow since the reporting period closed. The Alberta Gaming, Liquor and Cannabis agency had issued 42 iGaming operator licences and listed 52 live sites as of Oct. 24, with some operators running multiple sites. The number of live sites rose sharply before the Oct. 13 deadline for formerly unregulated sites to enter the provincial market took effect.
Alberta’s model directs 2% of gross gaming revenue to First Nations and 1% to social-responsibility programmes, including mental-health and addiction programming and research. Alberta then retains 20% of net iGaming revenue, while operators receive 80%.
The competitive market was designed to shift gambling from offshore and other unregulated providers to provincially overseen platforms. Before launch, the provincial government estimated that about 70% of online gambling activity took place with operators other than Play Alberta.
AiGC said regulated players are verified and sites must offer tools to help manage play. The corporation expects further operators to enter before the end of 2026 and plans to publish market-performance figures monthly.
