The bookmaker is set to enter the province on July 13 while helping stock local food banks and mobilising staff volunteers.
The company is pairing its planned rollout with donations, partnerships and a CFL tie-up as Alberta prepares to welcome private operators.
The regulator said high-risk patrons were not properly tracked and suspicious transaction reports were missed.
The province’s new online betting market opens on July 13 with dozens of operators lined up and a revenue split built to send most of the net take to companies.
North American hosting and a bigger legal market are giving soccer’s biggest tournament a stronger wagering pull.
The province’s new online gambling market opens on 13 July, but regulated poker is set to start with Alberta-only player pools.
The province wants 70% of activity in regulated channels within a year as its new market opens July 13.
The affiliate platform is leaning on growth expertise and broader coverage as betting formats shift.
Bonus offers can only be pushed through direct marketing or operator sites, and celebrity promotions face sharp limits.
The company is locking in accounts before the province’s regulated online gambling market goes live, while Alberta puts new rules and self-exclusion tools in place.