The sportsbook retains NFL marketing rights in Ontario and Alberta while recommitting to integrity and responsible gambling
The operator said its “Mullet Over” campaign contributed to 27% annual growth in accounts setting limits, while critics questioned the evidence of harm reduction.
The football-themed title is exclusive in Alberta and Ontario as the company deepens its partnership with the Minnesota Vikings.
The deal adds a Vikings-themed casino game and expands BetMGM’s branding rights across approved betting and marketing activity.
The rollout adds blackjack, roulette and baccarat streamed from MGM Resorts venues as Alberta’s regulated market keeps filling out.
Eligible players can link accounts and turn gaming points into hotel loyalty rewards as the partnership reaches another Canadian market.
The venture reported stronger iGaming sales in the second quarter but warned it may finish the year at the low end of guidance.
North American hosting and a bigger legal market are giving soccer’s biggest tournament a stronger wagering pull.
The province wants 70% of activity in regulated channels within a year as its new market opens July 13.
Bonus offers can only be pushed through direct marketing or operator sites, and celebrity promotions face sharp limits.