The sportsbook retains NFL marketing rights in Ontario and Alberta while recommitting to integrity and responsible gambling
CBC investigation also found gambling-related suicides tripled after 2022, while independent studies show increased gambling-related help-seeking.
The operator said its “Mullet Over” campaign contributed to 27% annual growth in accounts setting limits, while critics questioned the evidence of harm reduction.
The brand’s second Canadian province comes as Alberta’s regulated market is still attracting new entrants.
The company plans to launch in the province on July 13, pending approval, while pledging $80,000 to Alberta causes.
The regulator also tightened its standards to prevent celebrities who primarily appeal to children and youth from appearing in advertising and marketing that supports igaming in the province.
The Finance Ministry will meet with the Québec Online Gaming Coalition (QOGC) to discuss reforms to the province’s current setup.
The Alcohol and Gaming Commission of Ontario (AGCO) is proposing a ban on athletes and celebrities in advertising and marketing for online casinos and sportsbooks, citing risks to children and youth.
The compliance and licensing management platform developed by OneComply will available for GeoComplay’s iGaming customers.
GeoComply’s report shows over 3.3 million attempts to gain illegal access to Ontario’s regulated online gaming sites during the market’s first year of operation.