PENN Launches theScore Bet and Casino Apps in Alberta
The rollout adds standalone Hollywood Casino and theScore Casino apps as Alberta’s regulated online gaming market opens.
The rollout adds standalone Hollywood Casino and theScore Casino apps as Alberta’s regulated online gaming market opens.
The rollout sits alongside a new provincial market that approved 50 betting apps and keeps PlayAlberta as the public platform.
The free pop-ups will run from July 13 to 18 with games, prizes and giveaways.
The Alberta operator pitched itself as a local alternative to multinational rivals as more than 48 platforms lined up for the new regime.
The province says more than 55 platforms have been approved, but operators still need regulatory clearance before taking bets.
Different industry tallies also show more than 55 approved platforms and 49 registered operators before July 13.
The turnkey supplier will back retail and online betting as Alberta opens its regulated market on 13 July.
The province’s gambling watchdog says it is examining allegations raised by investigative reporting on Soft2bet and affiliated casino sites.
The province’s new regulated market opens with ring-fenced tables, no shared liquidity and a longer transition for operators that can prove compliance.
The company plans to launch in the province on July 13, pending approval, while pledging $80,000 to Alberta causes.