PENN Entertainment launched theScore Bet Sportsbook & Casino in Alberta, along with standalone theScore Casino and Hollywood Casino apps. The products are available on iOS, Android and the web.
The company described the rollout as the next chapter in theScore Bet’s growth in Canada, building on Ontario. Aaron LaBerge, PENN’s chief technology officer and head of interactive, said Alberta has an “incredible sports culture” and that the company was excited to bring theScore Bet to players across the province. He also said PENN’s experience is built around the way fans naturally engage with sports and commended the Alberta government for introducing a regulated online gaming market for private operators.
TheScore Bet Sportsbook & Casino offers an online casino with hundreds of slots, table games, live dealer experiences and exclusive games, including Blue Jays Blackjack. Hollywood Casino is a casino-first app with slots, table games and live dealer content, while theScore Casino is a dedicated casino app offering the same premium gaming experience alongside the all-in-one theScore Bet app.
PENN also said theScore Bet is Canada’s sportsbook and that it works with the Toronto Blue Jays, Golf Canada, the NHL and the PGA Tour. The company said it is rolling out a series of fan experiences through the summer, including a Toronto Blue Jays Jersey Swap event.
PENN said the three brands are its leading online gaming products in Canada, powered by a proprietary, fully integrated digital sports betting and iCasino platform and an in-house iCasino content studio. It said it operates in 28 North American jurisdictions and that its PENN Play loyalty program has about 34 million members.
Earlier CBC reporting said Alberta’s gaming landscape was due to change on July 13, with regulators sifting through 35 applications to decide who could operate in the province. Dan Keene, the Alberta iGaming Corporation chief executive, said applicants had to be vetted, sign an operating agreement and comply with AGLC policies before going live. CBC also reported that Alberta expected 80% of gambling revenue to go to operators, 20% to the province, with 2% for Indigenous communities and 1% for social responsibility.
CBC also reported that Ontario generated $2.9 billion in total gaming revenue in 2024-25, more than 30% above the previous year, but that problem gambling rates rose significantly after Ontario’s market opened. Carrie Shaw of the Alberta Gambling Research Institute said the best prediction is that Alberta will see a similar scenario happen.
