NHL Announces Partnership with theScore Bet and Penn Entertainment’s ESPN Bet

Two of Ontario’s most prominent sports betting organizations have announced a partnership with NHL, which will see them become the official sports betting partners of the popular hockey league throughout 2024 and beyond.
NHL Announces Partnership with theScore Bet and Penn Entertainment's ESPN Bet
January 02, 2024

Discussing the popularity of the NHL in Canada, especially Ontario, is rather unnecessary. It is public knowledge that the NHL has been on the rise for the last several decades, with Montreal Canadiens, Vancouver Canucks, Toronto Maple Leafs, Edmonton Oilers, and other Canadian teams achieving incredible results in the world’s best ice hockey league.

This is why the news about theScore Bet and Penn Entertainment’s ESPN Bet partnering with the NHL is huge. The two are set to become one of the official sports betting partners of the NHL. Under the terms of the partnership deal, ESPN Bet will be an official NHL partner in the United States, while theScore Bet will work closely with the NHL executives in Ontario, Canada.

According to the agreement’s details, which were released to the public, we know that the deal came into effect immediately. We also know that ESPN Bet and theScore Bet will be official partners of the NHL for the entire regular season, the upcoming NHL Winter Classic, Stanley Cup Playoffs, NHL All-Star Weekend, and NHL Stadium Series, alongside all other big events.

More Details About the New Partnership Deal

According to details revealed to the public, several benefits will be available to ESPN Bet and theScore Bet as a result of striking this partnership deal with the NHL. These benefits include a list of intellectual property rights and marketing and media associations throughout premium NHL experiences and NHL programming. The partnership deal also includes collaboration on game integrity.

This partnership deal is especially important to ESPN Bet, one of the newcomers in the sports betting industry, having launched relatively recently. ESPN Bet came to be as a result of ESPN partnering with Penn Entertainment. Even as a newcomer, ESPN Bet is already present in seventeen US states.

The partnership deal is also major for the NHL, considering the National Hockey League is one of the first major leagues in the US and Canada to strike a deal with Penn Entertainment and theScore Bet.

Commenting on the news about new official sports betting partners, Jason Jazayeri, the NHL’s business development vice president, said this deal is a win for the league and all fans.

He also stated that the Partnership and collaboration will increase fan engagement. According to Mr. Jazayeri, this partnership deal will likely be extended over the course of several years for media and marketing purposes, and we can see this happening.

What Does This Mean for NHL Fans?

Equally excited about the new Partnership with the NHL is Aubrey Levy, who is Penn’s marketing and content vice president. In his official statement, he said this is one of the most exciting deals for the company. He also believes that this deal will mean a lot to NHL fans and those looking for more immersive sports betting experiences.

Discussing the new partnership deal, Mr. Levy also said that this move will allow the company to offer more engagement to ice hockey fans with the use of NHL programming options. He also said that the deal is a considerable setting stone for theScore Bet in Ontario, where almost everyone is a fan of the NHL and loyal to every big NHL event.

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