Caesars Entertainment has launched three online gaming brands in Alberta, putting Caesars Sportsbook & Casino, Caesars Palace Online Casino and Horseshoe Online Casino live as the province opened its regulated iGaming market on July 13. The platforms are available to players 21 and older on desktop and mobile devices.
CBC reported that the rollout rests on Bill 48, the iGaming Alberta Act, which created the Alberta iGaming Corporation. Alberta’s market opened with 22 registered online gambling sites.
The province is trying to steer play away from unlicensed websites. ReadWrite said officials estimated about 70% of Alberta’s online gambling activity had previously taken place through unregulated operators, while CBC put the black-market share at 65%. Dale Nally said, “We are not bringing online gambling to Alberta. It is already here.”
Caesars Sportsbook & Casino combines sports wagering and casino gaming on one platform. It includes Same Game Parlays, Flex Parlays, live betting, player props, futures and live in-play markets, plus deposit, spending and daily time limits and cool-off periods. The app also streams a wide range of marquee sporting events.
Caesars Palace Online Casino is positioned as a premium product inspired by the Las Vegas property, with slots, table games and live dealer options. Horseshoe Online Casino is framed as a more accessible, value-led offering built on the brand’s legacy of value, variety and gameplay.
Eric Hession, president of Caesars Digital, called the Alberta debut “a defining moment for our digital business” because the company was bringing three separately branded digital platforms online in one jurisdiction for the first time at the same time. He said the launch reflected Caesars’ commitment to premium gaming experiences, reliable technology and responsible gaming.
The Alberta framework also sets aside 3% of total gross gaming revenue for specific purposes. According to ReadWrite, 2% goes to First Nations, 1% to responsible gambling initiatives, research, mental health services and treatment programs, and any revenue beyond that is directed to the general revenue fund. Alberta expects the market to generate about C$76 million in its first full year. Licensed operators must also provide activity statements, monitor for high-risk behaviour, verify identity and age, and follow advertising rules that bar targeting minors and vulnerable people.
Officials also highlighted a province-wide self-exclusion portal that lets players block themselves from every regulated gambling website in Alberta, as well as casinos and racing entertainment centres. They said the centralised system was informed by Ontario’s earlier experience, and players can identify approved operators through the Alberta iGaming Corporation logo.
