Covers said the brand’s Alberta site was live as the province’s new framework reached 24 regulated operators and left some grey-market firms with until 13 October to switch.
The launch came just over a week after Alberta opened its private iGaming regime and added another operator to a market still taking shape.
Edmonton and Calgary led the early traffic, and the World Cup final drove a spike above 53,000 checks
The 4-1 ruling said iGaming Ontario can keep the scheme lawful if Ontario players join peer-to-peer games with users outside Canada.
The debut gives the brand its first international market and access to Canada’s largest regulated iGaming market.
The rollout marks the studio’s first Alberta launch and extends a relationship that already spanned other jurisdictions.
Monthly disclosures have made the province the clearest public benchmark for Canada’s regulated online gambling market.
The deal extends the bookmaker’s role in fantasy, betting odds and the league’s new mobile app.
Ring-fenced play and thin liquidity have left the vertical without a launch, even as the province’s new iGaming market expands.
Twenty-two platforms were already live on 17 July, with more sites expected to follow in the coming weeks.