Incentive Games Launches Five Titles With Bet365 in Alberta
The rollout marks the studio’s first Alberta launch and extends a relationship that already spanned other jurisdictions.
The rollout marks the studio’s first Alberta launch and extends a relationship that already spanned other jurisdictions.
The deal extends the bookmaker’s role in fantasy, betting odds and the league’s new mobile app.
Ring-fenced play and thin liquidity have left the vertical without a launch, even as the province’s new iGaming market expands.
Twenty-two platforms were already live on 17 July, with more sites expected to follow in the coming weeks.
The case will test whether provincial online poker and daily fantasy sports can include players outside Canada, and could matter for Alberta.
The bookmaker’s deal covers Ontario and Alberta as Alberta’s regulated iGaming market opens and the season heads toward the Grey Cup in Calgary.
The debut came as Alberta opened a regulated iGaming market built to pull players away from unlicensed sites.
Kaizen Gaming’s brand was added as the province opened its regulated online gambling market, after 49 platforms had already been cleared.
About 50 operators were in the mix at launch, as the province moved to a private-operator model with new revenue and player-protection rules.
The rollout adds standalone Hollywood Casino and theScore Casino apps as Alberta’s regulated online gaming market opens.