The rollout sits alongside a new provincial market that approved 50 betting apps and keeps PlayAlberta as the public platform.
The free pop-ups will run from July 13 to 18 with games, prizes and giveaways.
The Alberta operator pitched itself as a local alternative to multinational rivals as more than 48 platforms lined up for the new regime.
The province says more than 55 platforms have been approved, but operators still need regulatory clearance before taking bets.
The turnkey supplier will back retail and online betting as Alberta opens its regulated market on 13 July.
The province’s new regulated market opens with ring-fenced tables, no shared liquidity and a longer transition for operators that can prove compliance.
The company plans to launch in the province on July 13, pending approval, while pledging $80,000 to Alberta causes.
The province’s new iGaming regime opens with a warning to unlicensed sites and a promise of tighter enforcement.
The company is pairing its Alberta market entry with a deeper football partnership and community donations.
Apps are already available to download, and DraftKings plans a Calgary World Cup watch party before the Alberta launch.