The Bally’s brands join the province’s approved iGaming list as Alberta’s regulated market continues to take shape.
The €64.5 million purchase adds Casino Days and B2B technology assets to Betsson’s Canadian business.
The brand’s second Canadian province comes as Alberta’s regulated market is still attracting new entrants.
The operator reported $90.2 million in net gaming revenue and $8.4 million in EBITDA, while more than 10,000 players pre-registered for Alberta.
eCOGRA tested the platform against interactive gaming and event wagering standards, adding to Bede’s compliance case for regulated markets
The approval came more than a week after the province opened its regulated iGaming market.
The real-money debut comes to regulated mobile casino platforms, while Alberta adds nearly 40 games and prepares a Lightning Link release of its own.
Covers said the brand’s Alberta site was live as the province’s new framework reached 24 regulated operators and left some grey-market firms with until 13 October to switch.
The launch came just over a week after Alberta opened its private iGaming regime and added another operator to a market still taking shape.
Edmonton and Calgary led the early traffic, and the World Cup final drove a spike above 53,000 checks