Playson Enters Alberta Through Betty Casino
The partnership extends an Ontario collaboration as Alberta’s regulated iGaming market gathers early momentum.
The partnership extends an Ontario collaboration as Alberta’s regulated iGaming market gathers early momentum.
Eligible players can link accounts and turn gaming points into hotel loyalty rewards as the partnership reaches another Canadian market.
The Bally’s brands join the province’s approved iGaming list as Alberta’s regulated market continues to take shape.
The brand’s second Canadian province comes as Alberta’s regulated market is still attracting new entrants.
The operator reported $90.2 million in net gaming revenue and $8.4 million in EBITDA, while more than 10,000 players pre-registered for Alberta.
The venture reported stronger iGaming sales in the second quarter but warned it may finish the year at the low end of guidance.
Covers said the brand’s Alberta site was live as the province’s new framework reached 24 regulated operators and left some grey-market firms with until 13 October to switch.
The launch came just over a week after Alberta opened its private iGaming regime and added another operator to a market still taking shape.
The debut gives the brand its first international market and access to Canada’s largest regulated iGaming market.
The rollout marks the studio’s first Alberta launch and extends a relationship that already spanned other jurisdictions.